May 08, 2022
In Welcome to the Forum
Doctors and nurses It abounds Industry Email List with words that are gender neutral anyway, such as customer , or head of communication . With many words that you can theoretically feminize, it doesn't occur to you Industry Email List to actually do that: even if five women are filling your website, you're still calling them "web editors" and not "web editors." After all, you never call your (potential) customers 'viewers' or 'buyers'. In Industry Email List any case, almost all English-language job titles have only one form marketer , trainee , consultant , manager – not a star or ice in sight. A design star will therefore not be Industry Email List intended as a female designer, but as a star in design. And if you think of men when you think of doctors and nurses you think of women, it certainly isn't because of the words: they aren't specifically male or female. Here too, it is time-honored stereotypes that guide your perception. It will take a Industry Email List few generations for it to wear off completely. Also read: Equality as a theme in marketing & corporate culture keep it general Now what is wisdom? In most cases you just follow your intuition. You Industry Email List often feel very well which form fits best in the current time. And when in doubt, choose the most neutral word. That way you keep it as general as possible: you don't exclude women or men. This immediately brings me to a Industry Email List topical and, as far as I'm concerned, quite sympathetic term: 'inclusive use of language'. Excluding no one, that's really what it's about. Even people who are upset about the word gender neutral can't object to that. Bonus tip: are you looking for an intern? Just take the -e off: the default form is trainee.Ton Savenije is the owner of UX design agency Dit ( Design in technology ). After twenty years of Industry Email List freelancing, he decided to start his own agency. Successfully. The portfolio of Dit includes many big names, including NLZIET, Rabobank and the Diabetes Fund.