Forum Posts

Mahfuj Alom
Jun 19, 2022
In Welcome to the Forum
Editor's introduction: In this article, the author combines user questionnaires and quantitative and qualitative analysis to analyze iQIYI's products, and bulk sms service also identifies and prioritizes iQIYI's product iteration direction. Let's take a look together. Based on the conclusions drawn from the previous competitive product analysis, this paper combines user questionnaires and quantitative and qualitative analysis to identify and prioritize demand for iQIYI's product iteration direction, and then summarizes and extracts a product demand list for the product's iterative direction. Guidance is provided in the planning for the next version. For your reference and study together. 1. Background and Purpose According to the previous market analysis, the online video market has a large bulk sms service user scale and is showing a new trend, and the online video APP is an important part of it. As the largest online video platform in China, iQIYI is the first to exceed 100 million users among hundreds of online video apps in China. In addition, based on the analysis of the previous bulk sms service competitive products, iQIYI's advantages and disadvantages were obtained, and the preliminary product iteration direction was determined as follows: Increase user and content interactivity Add a user's own book, video and audio archive, and add games about the book and video library Optimized for celebrity effect, community section optimization Increase the second creation, optimize the community section Optimize the business model, improve the ecology, and create a closed loop of content and community The bulk sms service purpose of this demand analysis is to verify and adjust the product iteration direction initially determined in the competitive product analysis. Combined with the previous competitive product analysis, use brainstorming, user feedback, user interviews and questionnaires to mine user needs, and bulk sms service combine quantitative and qualitative analysis to identify and prioritize the authenticity of requirements, and then summarize and extract product requirements A list that provides guidance on planning for the next version of the product. 2. Requirements analysis process The actual needs analysis process is as follows: Combined with the product iteration direction obtained from the previous competitive product analysis, use the brainstorming method and user feedback method to mine the user needs related to bulk sms service the product iteration direction. Use the user interview method to verify the needs collected above, and conduct qualitative analysis to dig into the real needs of users. At the same time,
Iqiyi Demand Analysis Bulk Sms Service content media
0
0
3
 

Mahfuj Alom

More actions