All major tech vendors, not just Google, are investing in virtual assistants — and by extension, voice search. Google has Google Assistant, Apple has Siri, Amazon has Alexa, Microsoft has Cortana, and Samsung has its new Bixby. These digital voice assistants are playing an increasingly important role in the daily lives of consumers. For example, on the way to work, you can use voice commands to send messages, listen to mail or navigate through your in-car system. At work, you can use voice search on your Mac (Siri) or PC (Cortana) to manage your schedule. And when you get home, Amazon Echo or Google
Home can help you choose your favorite Netflix TV show or movie. The consumer and the marketer disconnect While voice search is part of everyday consumer life, many marketers still don't have a plan for voice search. This disconnect may indicate that jewelry retouching service while consumers are ready, marketers may not be fully prepared. According to research from BrightEdge (Disclosure: My Company), 31% of marketers see voice search as the next big thing. However, around 62% have no intention of preparing for voice search. (PRNewsfoto/BrightEdge)
These results suggest that marketers can see the consumer trend but are unprepared. If they do not meet the trend, brands will not meet the expectations of their consumers. Bridging the Gap and Connecting the Dots To capitalize on the opportunity and bridge the gap to meet consumer expectations, it's essential to understand the relationship between voice, mobile and local – and adapt your optimization strategies accordingly. Below, I share some insights on voice search and some optimization tips. Conversation and intention