Advertising Continue reading below Indeed, David Lau, vice president and head of paid search and programmatic media at digital marketing agency Crossing, pointed out that the rise of apps means that app stores are arguably the new portals. principals for content discovery, and we will see less reliance on search engines. and browsers, because consumers will have pre-selected curated content they subscribe to, like Reddit, and they visit those sites directly instead of using Google. In other words, it's not unthinkable that we could lose the search engine as a destination and one day tell our grandchildren bedtime stories about visiting Google.com.
And that means Google, Bing, etc. better have a few more tricks up their sleeves. Purna Virji, senior manager of Bing Ads client hair masking service development and training at Microsoft, however, said she believes it's not so much a threat to the search engines themselves, but rather to the SERPs - and it's because the SERPs interrupt consumers. “If you watch TV and see something and you stop and go to the SERP to find it, it's such a disruptive task and we'll see less and less of that,” Virji said. "It's like, now I'm driving and I want to know, 'How do I get there?' and these requests will be further integrated into tasks.
Advertising Continue reading below Jarvis and Samantha are examples of (fictional) textbooks Research will also evolve to include even more predictive thinking. “I would love for the research to be like Jarvis [in Iron Man],” Lau said. “I can talk to this computer in a way that I would talk to a person, it understands me and spits out what I need. If we can get to the level of AI that can simulate something like that…with witty banter on the side like Siri offers, [I'd love it]. Do you know the movie Her? He says, "Oh, get my files back" and it's done or [she says], "I see you have a bill to pay tomorrow, so I paid it.